When 1919 rolled around, Enos Gordon Goudey started a chewing gum company called The Goudey Gum Company. The company was in business until 1962, and they are known for chewing gum and the baseball cards that they produced.
The company and its gum was so popular that Enos Goudey was called “the penny gum king of America” by William Wrigley Jr. in 1933.
In 1933, the company dove into making baseball cards, and they released a 240-card set. The set was also called BIG LEAGUE CHEWING GUM, and each pack that was sold came with a stick of gum.
After the set was released, the Goudey Company realized that they did not have a card #106 after collectors sent the company letters complaining that there was no card for that number.
In 1934, Goudey released a card #106, and it featured the retired player Napoleon Lajoie. In order to get this card, you had to write to the company (they would send you one for a cent).
As you can tell from the photos, the cards had the name of the set at the bottom of the front and a little biography of the player on the back.
You need to be careful when you are out looking for cards for your set. Since this is a popular set to collect, there are quite a few reprints and fakes of the cards—especially of Napoleon Lajoie, Babe Ruth (Babe was featured on 4 different cards) and even Lou Gehrig just to name a few.
There are many players that are in this set that have been inducted into the Baseball Hall of Fame, so a word of caution is to be taken when you are looking at a card.
Which cards have you run across?