When it comes to selling jewelry, it is often said that a picture is one of the best-selling tools that you have. What are some of the tricks that can you use to produce a fantastic photograph?
There will be times when you produce nothing but blurred, out-of-focus pics, or photos that show the item off-center. A simple tripod will help you eliminate these problems.
I often use a mannequin arm to highlight the beauty of a bracelet or ring, and a bust or a necklace display. Another option is to use a real-life model for the jewelry. This could be your sister, brother, or even one of your children. This type of display helps the buyer know what the jewelry could look like when they have it on before they purchase it.
Don’t be afraid to play with the settings on a camera. We all know that digital cameras come with a macro setting. Make sure to try the settings for night shots, fireworks, or even snow pictures as well. You never know which setting will show off a piece’s best attributes!
Take a ton of pictures along the way. Play with the angles of the photograph, and even use the flash of the camera. You can even put a table lamp near the jewelry near the jewelry to help give the stones in the piece more of a sparkle affect. What works for me is to use natural daylight.
I even play with the background as well. If you have something that has a silver tone to it, a dark backdrop behind or underneath it really plays up the shine. A piece of construction paper can be all the backdrop you need.
Another way that you can make those pictures “pop” is to take a piece of glass (this can be from a picture frame that you are not using anymore) and lay it on top of a piece of colored construction paper—the reflection of the jewelry can be picked up in the glass. There is a product called a light box, which can produce a “halo” effect around something like a pendant. Instead of investing tons of money on this equipment, a flashlight can come very close to doing the same effect.
So what kinds of tricks do you use to take photos of jewelry?