From its inception in 1949, Sarah Coventry became the world’s largest direct seller of costume jewelry and an acknowledged fashion leader in contemporary jewelry during the 1950’s, 1960’s, 1970’s and even the 1980’s.

Sarah Coventry attained worldwide success by offering its well-designed jewelry through in-home fashion shows—also known as the party plan of direct selling.  The company nationally advertised its jewelry in magazines and on network TV.

In a 1978 company brochure, it was stated that “90% of the American population knows the name Sarah Coventry means quality jewelry sold in the home…”  In 1984, Sarah Coventry was purchased by a Canadian firm.

Today, Sarah Coventry jewelry remains a success on the collector’s market.  Right now, I currently am offering a wide array of Sarah Coventry pieces—beautiful and affordable to wear and enjoy—or to even give as a gift.

One of the pieces that I have in my shop is this wonderful bracelet.

The pattern on this bracelet is called the CAROUSEL pattern, because it looks like it could be part of a carousel.  You can see the bracelet in my Etsy shop here.

Another great item that would be perfect for either the collector or to wear is this pair of rhinestone chandelier earrings.

The great thing about them is that they are clip on earrings.  You can see this wonderful pair of earrings in my Etsy shop here.  You can see all of the wonderful Sarah Coventry pieces in my Etsy shop here.

What kinds of Sarah Coventry designs have you run across?